John Idowu

Senior Business Intelligence Analyst

I transform complex data into clear insights that drive measurable business outcomes across product, marketing, and operations.

Projects Completed

Client Meetings

Years Experience

Certifications

Recommendations

Featured Projects

Recent analytics work driving business impact

SaaS Product

Built end-to-end A/B testing infrastructure enabling product team to run 15+ experiments per quarter with statistical rigor.

32% increase in experiment velocity; 18% lift in conversion

B2B SaaS

Developed predictive customer health model enabling CS team to proactively engage at-risk accounts, reducing churn by 23%.

23% reduction in enterprise churn; $1.2M ARR saved

E-commerce

Designed attribution model and dashboard tracking customer journey across 12 marketing channels, optimizing $2M annual ad spend.

34% improvement in ROAS through budget reallocation

SQL

Power BI

Snowflake

dbt

Google Analytics 4

Stakeholder Management

A/B Testing

Python

Data Modeling

Dashboard Design

ETL/ELT

Process Automation

I partner with stakeholders to define KPIs that align with business objectives, ensuring we measure what drives real value.

I build scalable data models and pipelines that serve as a single source of truth, enabling confident decision-making.

I deliver insights through dashboards, experiments, and analysis that empower teams to act quickly and strategically.